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Why does a political campaign need a button maker? Why does a political campaign need
a button maker?
Political campaigns can be tense and stressful. There is so much
to do and often not enough time to do it. If you are a candidate
or campaign manager, you should not be without a button maker machine.
These machines will help you with some of the most critical areas
of your campaign – getting the word out, addressing
issues, and rallying support. Not only will buttons help acknowledge
the issues and rally support, they will do it inexpensively and
that is a word that any campaign manager likes to hear.
Mass mailings and phone campaigns take time
and money. Postal rates continue to go up as well as the cost of
paper, printing,
and labels. You need
paid staff or volunteers to organize the mailing list and put the
mailers together for shipping. A great percentage
of
these mailers will never be read or even opened. The
recipient who has other more important things on his or her mind
will classify these mailers as “junk mail” and toss
it in the trash. However, if you and your staff are wearing
buttons,
you are inviting the viewer to ask you questions. This gives you
one on one face time with the public to answer directly and discuss
the issues important to you candidate and party.
Your volunteers are some of the most important people you will
deal with in a political campaign. They give their time and efforts
in order to see their candidate win the election. Buttons for your
volunteers are great for inexpensive nametags. Making buttons for
your volunteers with the candidate’s
name, party affiliation and the date of the election will help them
be identified in public. This is especially helpful if your volunteers
are doing door to door campaigning or
are out at a public event. Buttons are a great conversation starter
and will give your volunteers an opportunity to tell people about
your candidate and the issues he or she cares about.
Rallies are another great opportunity to pass out buttons. Political
rallies are high excitement and these buttons with your candidate’s
name and what he or she is running for can be sold at rallies and
fundraising events. Speeches
and debates are other events that these buttons can be worn or sold
at. These buttons will help accelerate the campaign and give your
candidate name recognition.
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